Made by a mom, for every mom
What started as a solution for one little girl is now a handcrafted collection made to let every little one shine.
Hi, I'm Esther
I'm the mom and creator behind tds.boutique Hair Charms. When my daughter started daycare, I realized traditional plastic hair beads weren't the best fit for our family. They slipped off easily, often got lost, and with a curious baby brother at home, I wanted an option that gave me a little more peace of mind.
At the same time, I didn't want her to lose the fun, colorful hairstyles she loved. So I created Hair Charms — a softer, stylish alternative to individual plastic beads, handmade and customizable to let our little ones show off their personalities.
What started as a solution for my daughter is now something I'm so excited to share with other moms and their little ones.
What we stand for
Made with intention
Every charm is handcrafted with care — designed to be softer and more secure than traditional plastic beads.
Personality-first
We believe little ones deserve to express themselves. Our charms come in 4 shapes and 9 colors so every style is uniquely hers.
Peace of mind for moms
Designed with curious siblings in mind — no loose small parts, no sharp edges, just beautiful, worry-free style.
School-approved
Thoughtfully made to meet school guidelines so your little one can wear her charms from daycare to playdates and everywhere in between.
Handmade with love
Each Hair Charm is made by hand, one at a time. From choosing the colors to the final finish, every detail is crafted with your little one in mind. No mass production — just genuine care in every piece.
Ready to find her perfect charms?
Browse our collection of handcrafted hair charms — available in 4 shapes and 9 beautiful colors.
Shop the Collection